ABOUT
ONE PERSON,
ALL THE WAY
THROUGH.
I’m Fahad Al Sahli. I work on brand strategy and creative direction from Kuwait, across the GCC and internationally.
Madhause is a practice, not an agency. There is no account layer, no strategist handing to a creative team, no version of the idea that gets diluted between the thinking and the making. The person who builds the argument is the person who directs the work.
BACKGROUND
Theatre First. Then Marketing.
I came to this from performing arts and filmmaking before advertising, which is a strange order and turns out to be the useful one. Theatre teaches you that an audience decides in the first thirty seconds whether to care, and that nothing you intended matters if the room doesn’t feel it.
The strategy came later, through agency and in-house work across healthcare, automotive, retail, F&B and institutional brands. What connects them is the same question: what does someone have to want before any of this works?
THE NETWORK
Scaled By Project, Not By Headcount.
Production, film, design, media and Arabic copy are brought in per project from people I’ve worked with directly and would put my own name against. You get senior attention on the thinking and the right specialists on the making, without carrying an agency’s overhead in the fee.