ADRPT — ADTECH / ATTENTION ECONOMY
PRE-LAUNCH
Attention With Value Attached
The daily cap became the proof, not the limit.
MY ROLE
Full brand and marketing strategy: market and competitive analysis, positioning, brand promise, audience segmentation, tone of voice, messaging pillars, funnel communication plan and launch content slate.
THE CHALLENGE
A pre-launch platform inventing a category Kuwait has no language for. No brand awareness, a two-sided marketplace to build at once, and a face-tracking mechanic that reads as creepy the moment you lead with it.
THE THINKING
Lead with the value exchange, never the tech. “Watch 3 ads, get 1 real reward” carries what “AI-verified attention” can’t. Setting the daily cap stops being a limitation and becomes proof the platform isn’t abusing you.
THE OUTPUT
A complete launch communications plan: the message system for both sides of the marketplace, five audience segments, tone-of-voice rules that keep the technology out of the lead, a five-stage funnel plan and a five-month roadmap.
THE OUTCOME
Pre-launch strategy completed. Product and launch development in progress.
